After many years in sectors like public relations and luxury, the introduction of brands in different markets, and an extensive history in customer service; Samar Abou-Farah acts as consultant and manages projects in the Middle East from Qatar. She is a polyglot of Lebanese origins and Spanish nationality and the founder of “La Différence Public Relations” which organizes exclusive events and launchings for luxury brands, as well as online and offline public relations and marketing strategies, in English & Arabic. The company also provides Media call, Events Management, Social Media Influencers, Entertainment, and Media Clipping.

Achieving one goal after another, she opened her own restaurant in 1994 at the age of 20, she has been the youngest manager ever hired by the Salvatore Ferragamo Company in 2000, in addition to her successful journeys in art exhibitions, fashion shows, events with Michelin star chefs, product launchings, brand positioning and communications.

After more than 20 years of work and learning together with great brands she has acquired a remarkable reputation thanks to her events and launchings.